Simons says the ad resonates with “a no-nonsense audience that knows the road better than most.” “And they really care – and will go the extra mile to show it, literally.” “We needed to reach the people who know their V8 from a V6, an AB from an AB double, and let them know that NTI doesn’t just insure trucks, they look after plant and equipment, ride-on mowers, tugboats, cargo, parcels, the list goes on,” says Simons. NextThursday head copywriter Lazrus Simons says the result is more than just another truck commercial. Brisbane independent agency nextThursday has created a campaign to convey the specialist nature of National Transport Insurance (NTI) to their customers.
0 kommentar(er)
